Monday, May 26, 2008

Progress Update

For this project I have been collecting a lot of information about the Starbucks' logo and the history behind it. Also I have been collecting information on the design of the logo (shape, color, image) and how the design of the logo has an affect on the consumer. 

Right now I have 15 different sources and looking for more, and I am organizing them by topic and then looking for common trends in the articles. The articles consist of blogs, op-eds, academic journals, news stories, and corporate information. 

Progress is moving steady and I am almost ready to start my analysis of my findings.

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