Data types

1. Pictures of the Starbucks logo not located in or on Starbucks stores. Appearance of the logo around the city, whether it be advertisement or garbage. Record of the number found.

2. Note what Starbucks merchandise the logo is on. Merchandise including their in store supplies like cups, napkins, bags, etc. Tally a percentage.

3. Images of the parodies of the Starbucks logo notating their popularity. One example is cartoonist Kieron Dwyer. Compare the semiotic elements of the real logo and the copy and see what is most included in the copy images.

4. Survey Starbucks consumers, non-Starbucks consumers, and even Starbucks baristas about the logo. Questions may include asking them to describe the logo off the top of their head. Their overall feeling toward the logo, "Is it visually appealing?", "What stands out first?" "what do you think about the new promotional logos?" etc. Ask if they are originally from Seattle. If not, ask if they noticed the presence of Starbucks more here than where they are from. It would interesting to note the responses from native seattlites and non natives and see if there are differences in perception and overall feeling toward Starbucks and its logo.