What are the basic semiotic resources used in the past and present logos?
In what semiotic ways has the Starbucks logo changed from the original to current design?
How has meaning changed as the Starbucks logo changed graphically?
How is gender dealt with in the past and pressent logos--how do they differ?
How has Starbucks's logo changes affected their revenues?
How does the Starbucks logo represent Starbucks products as luxury/gourmet items?
How does the Starbucks logo aid in making Starbucks a 'lifestyle' brand?
How does the Starbucks logo aid in Starbucks' ability to be local and global (glocal)?
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