The Starbucks Experience

Michelli, J.A. (2007). The starbucks experience. New York, NY: McGraw-Hill.

            This book examines the Starbucks Company and how it has taken the coffee business to new levels and transformed it into a business success. The book places great emphasis on the ‘experience’ while working at or visiting a Starbucks. Everyone has a different experience and Starbucks values it, working hard and strategically in making the experience enjoyable and customary. In correspondence with each chapter there are five key principles: Making It Your Own, Everything Matters, Surprise and Delight, Embrace Resistance, and Leave Your Mark. These principles are set out to, if applied on a consistent basis and with a passion, to enable people and companies to seize on the types of opportunities that led Starbucks to its international prominence. The principles are also offered with the goal that the reader will apply them to his or her own situation to develop their leadership role in business and beyond.