Friday, April 18, 2008

List of Key People

Michael Parent: A student of marketing management and a graphic designer who conducted a study in which he found that the then current Starbucks logo made people uncomfortable (the one with full twin tails). After which he designed his own modified logo and sent it to Howard Schultz along with his study findings causing Starbucks to change thier logo to the current logo we have now. (Kristy)

David Milne: named director of international store design for Starbucks Corp. (Seattle). Milne, formerly director of design and construction for Limited Brands Inc. (Columbus, Ohio), joined Starbucks in 2007 to lead the company’s licensed store planning team. (Anna)

Terry Heckler: He owns his own graphic design and advertising agency, Heckler & Associates, in Seattle. Starbucks was one of his earliest clients, acquired in 1971 just two years after Heckler started his business. He created the original name, logo, and marketing materials and worked with the company until 1988. (Brad)

Myra Gose: Director of Creative Services. She helped Starbucks Coffee Co. celebrate its 25th anniversary and was the self-described "keeper of the look" (Karin)

Brooke McCurdy:
Starbucks' design development team director
. (Karin)

Stanley Hainsworth: Stanley Hainsworth is Vice-President global creative for Starbucks Coffee Company, which, in addition to selling coffee, markets music, books and movies in Starbucks shops, on its web site, and in partnership with iTUNES and XM radio. The company also hosts Starbucks Salons, “ nomadic interactive coffeehouses” which feature gallery and performance spaces—the first opened in Park City, Utah, in conjunction with the Sundance Film Festival—that travel from city to city across the United States. (Andre)

No comments: