I believe that we should include articles about the Starbucks logo as a useful data type in our research. For example, the following article was found on Lexis Nexis and has some helpful information towards our research, "When it comes to branding, Starbucks' cup runneth over" PR Week (US) March 26, 2007.
In addition collecting artifacts with the starbucks' logo on it will be beneficial to our research to display the various ways it is depicted in society. These artifacts can be anything from an empty coffee cup, to a stir stick, to a mug with the logo. By having real evidence of the image, we can observe it closer and consider where it came from, what its purpose is, and how it affects our study.
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2 comments:
hey guys, i can't post here, but i found a couple links you guys might find interesting.
http://mystarbucksidea.force.com
http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html
Thanks Daniel!
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