Starbucks has decided to bring back their original logo--complete with breasts and a split fin resembling, ahm, other womanly parts--for the Spring 08 season as a promotional tactic.
Local Starbucks baristas say the logo is only temporary, ending with the summer shipment of cups and sleeves which will revert back to the green, geometric logo.
So why now? What is so special about Spring 08 that motivated Starbucks to go back to the brown, more natural looking logo and print it on billions of cups and sleeves that will filter through the hands of men, women, and children across the globe?
And why is this change only temporary? Could Starbucks secretly be giving the logo a test run with tentative plans to revert back to the original design if feedback is positive this quarter?
I'm very curious and will be interested to see how this will all play out.
**Original logo can be seen in the right-hand column of this blog.
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