More Data Types

Here are some links to articles that I found about the Starbucks' logo and the study of logos and the affects on the consumer. They were really easy to find and I think they will be helpful in referencing and getting ideas from, while moving forward with the research.

1. Defining the Mermaid: Letter to Howard Schultz, Chairman of Starbucks Coffee Company (http://www.nyu.edu/cas/ewp/barrentinedefining03.pdf)
2. Color Principles of Design (http://swc2.hccs.cc.tx.us/tan/2004StudentWorks/2d/kylie/kylieColor.pdf)
3. CONSUMER PERCEPTIONS OF REBRANDING: THE CASE OF LOGO CHANGES (http://dspace.uta.edu/bitstream/10106/572/1/umi-uta-1769.pdf)
4. Starbucks Wars (http://japundit.com/archives/2006/02/23/2025/)